Tallahassee, FL (PRWEB) July 31, 2013
TRO SMITH is unveiling compelling secrets to destination social media marketing according to top tourist authorities. The new online destination and collaborative forum focused on providing travel and hospitality companies with insightful, high-quality information on the topic of social media marketing, is pleased to present these novel tips and hints to help tourism, travel and hospitality organizations learn how to effectively implement social media into their marketing strategies.
“We are really excited to be showcasing the efforts of destination marketing organizations worldwide. So many of them are deploying campaigns in new and innovative ways that we think it’s worth highlighting. Our goal is to help others learn from their peers and innovate for their destination as well, said Sophie Bujold, Editor-in-Chief of TRO SMITH.
Heres a look social media strategies and successes from three top Destination Management Organizations including VisitEngland, Promote Iceland, and Netherlands Board of Tourism and Conventions, compiled by TRO SMITH:
VisitEngland
For VisitEngland, its all about engagement! Rebecca Holloway, Head of PR at VisitEngland says that over the past few years VisitEngland has undergone a digital transformation and social media now stretches across the PR, Editorial, Digital and Corporate Communications department, holistically engrained in their organizational culture and activity. Their consumer facing channels sit within the marketing team, with consumer PR looking after Twitter and the content team looking after Facebook.
VisitEngland’s most successful social media campaign to date has been their 101 Things To Do Before You Go Abroad. Targeting the domestic UK market, the campaign is designed to inspire the nation to take more domestic holidays. VisitEngland devised a consumer and trade generated bucket-list to remind Britons of the fabulous range of experiences offered in England. The initial four-month campaign, launched on the 14th of January 2013, peaked on St Georges Day with the announcement of the final list. The campaign is now in its second phase with a new-look Facebook app, which features an interactive map with all 101 experiences, a downloadable list so it can be printed, and taken on holiday along with a checklist, so travelers can tick off everything theyve done. Its all completely shareable, so travelers can compete with your friends.
In total, the campaign has generated over 2.5 million page views on the Facebook app, gained 30,707 new Facebook fans (19% increase), 3,871 new Twitter followers (10.3% increase) and increased engagement by over 300%.
Promote Iceland
According to Sveinn Birkir Bj